Wednesday, September 21, 2011

Think-ets is...Major Fun!

We're thrilled to say that our game Think-ets has just won the "Major Fun" award from, who else...Major Fun!

Major Fun is also known as the award-winning designer and educator, Bernie DeKoven! Bernie has been inventing new ways to play since the early 1970s when he developed a curriculum in social skill development through games for the School District of Philadelphia and helped the New Games Foundation develop its international training program in facilitating large scale community play events.

What we love about him is the quality of his reviews and the insight into games, culled from years of experience. Check out what he wrote about our "game" Think-ets:

"But despite all the games that can be played when you open one of these packages, I’m not going to talk about the games. Instead I’m going to talk about what makes Think-ets such a great toy as opposed to a game.

A quick story. When I handed my daughter (9) and one of her best friends (11) a couple of bags of Think-ets, one of the first things they did was arrange the pieces. My daughter went for shape and color and her friend by alphabetical order. They created other patterns and spent half an hour or more just moving the pieces into lines. This actually seemed to fit some of the games mentioned in the instructions, so I suggested one of the other games and they shrugged without much enthusiasm but went right on playing with the pieces. They soon left the table and went off to incorporate the Think-ets into a rather complicated game of school they had going upstairs.

My guess is that most people will experience Think-ets in the way my daughter and her friend did. They are fascinating toys. They are vehicles for imaginative play, and in this capacity they are incredibly engaging. For a game to work—for anything to be considered a game in the first place—the players must agree to follow a set of rules; a prescribed set of behaviors must be followed. A game is a common set of behaviors. By contrast, a toy might suggest methods of play, but a toy is not limited to a single set of actions. You want your cowboy action figure to dive to Atlantis? Fine. You want it to actually be a dog instead of a human? Sure. That dog has a pet spider that looks a lot like my car keys? That’s great…

Hey! Gimme my keys!

Think-ets are Major Fun not because of the games that are included in the package, but because the collection of trinkets lends itself so well to the imagination."

See what I mean?

So, if you're looking for a great game, or toy, check out his site. You will be pleasantly surprised to see reviews from a pro. Check him out at

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